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例如他们对买方角色的态度、他们与公司的不同互动、他们所处的采购流程的状态或者获得或扩展与公司签订合同的产品或服务的机会程度。为了更好地理解潜在客户评分的概念，我们将使用一个比喻。引线刻划是一种能够测量每根引线温度的温度计。潜在客户评分可让您了解潜在客户对获取特定产品或服务所表现出的分数或兴趣程度。它可以让您根据其所在的采购流程的状态来了解它是热引线还是冷引线。

因此，潜在客户评分是一个过程，根据每个潜在客 澳大利亚数据库 户对产品或服务表现出的兴趣程度以及该潜在客户在公司本身引起的兴趣程度，对每个潜在客户进行资格和分类。它用于组织联系人数据库，以便营销和销售部门可以将精力集中在最愿意购买所提供的产品或服务的潜在客户上。这并不意味着其余的潜在客户不重要，对他们来说，有必要提出一个潜在客户培育策略，通过该策略来推动他们完成采购流程。




为什么领先评分很重要？潜在客户评分很重要，因为它可以让您优化公司的营销活动，并根据用户始终表现出的兴趣和参与程度来确定哪些是最佳商机。借助潜在客户评分，营销活动可以更加有效，从而标。联系人数据库对于营销团队和销售团队来说都是非常重要的元素。然而，在许多情况下，这没有得到很好的分类或不遵循特定的顺序，从而阻碍了营销和商业行动，并使它们的效果低于实际效果。

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